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Why it can pay to buy the stocks of companies you love to hate

January 31, 2020 by Michael Whitman

From Marketwatch:

To find a prince you sometimes have to kiss a frog.

That’s what we learned from fairy tales when we were children, and it may still be true on Wall Street. Consider Fortune magazine’s annual ranking of the most admired companies in America, the latest version of which was released in January. Historically, companies at the bottom of that ranking — the ones that are most despised — have outperformed those of the most admired.

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