From US News:
Investors are rolling their eyes at the teen retail market.
Forget everything you know – or think you know – about what teenagers want, how much they spend and where they get their money.
Let’s take that last one back. A Valley Girl sigh to where they get their money: Mom and Dad, of course.
Otherwise, Generation Z brings a whole new game to retail: Technology and experiences rule, mall rats are an endangered species and fads are so fleeting that they barely have time to leap from screen to store. All of this makes it difficult to stick a landing in the teen market, analysts say.